Tuesday, 6 July 2021
12:00PM SGT / 2:00PM AEST
A pan-industry custom global study conducted by Forrester Consulting, and commissioned by Teradata and Celebrus, reveals that a strong data and analytics foundation is crucial to delivering excellent customer experiences.
According to the study:
- 85% of decision makers believe digital experiences are the most effective way to reach and engage customers
- 66% say their organisation is focused on providing real-time, in-the-moment customer experiences
- 65% say creating high-impact customer experiences is a priority for their organisation
This webinar will highlight the study’s findings and provide recommendations about how closing the gap between data and insights can optimise success for a CX transformation.
Experts will cover:
- Prioritising cross-functional challenges at the technology level
- Investing in advanced customer analytics solutions to drive business growth
- Understanding customer preferences across myriad devices, platforms, and channels
- Maintaining acceptable levels of privacy and keeping up with rapidly changing regulations
No matter where you are on your digital transformation, you will discover that a comprehensive data and analytics foundation is essential to optimise CX across the entire customer lifecycle.
This foundation will allow you to win, retain, and “wow” your customers during every interaction.
Register now for the webinar on Tuesday, 6 July 2021 at 12:00 PM SGT / 2:00 PM AEST.
SPEAKER
Rusty Warner, Vice President and Principal Analyst, FORRESTER
Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
Bill Bruno, Deputy CEO, D4t4 Solutions plc (CELEBRUS CDP)
Bill joined D4t4 Solutions, owners and developers of the Celebrus suite of products, as the VP of North America in 2018. He has been recently appointed as Deputy CEO for the business as part of a transition period. Previously, Bill was the CEO of North America for Ebiquity after leading Stratigent successfully through an acquisition by Ebiquity in August 2013 while CEO of Stratigent for over 5 years.
Katrina Conn, Practice Director, Customer Experience & Data Science (Americas), Teradata
Katrina Conn leads Teradata’s Customer Experience and Data Science organizations. She champions the use of data, analytics and digital strategies, empowering brands to drive innovations that connect global audiences to personal experiences that scale for growth. Katrina has a distinguished track record of helping companies drive top-line results, grow market share, and increase brand equity, by guiding business leaders in their digital transformation from reactive and predictive, to prescriptive and contextual engagement that meet changing customer demands.
Chris Twogood, SVP Marketing Communications & Brand, Teradata
Chris Twogood is Senior Vice President Global Marketing for Teradata Corporation. He is responsible for Teradata Brand, Influencer Relations, Content Marketing, Global Events, Demand Generation, Account Based Marketing, Field Marketing. Chris has thirty years of experience. Chris has extensive experience in the computer industry specializing in Data Warehousing, Decision Support, Customer Management and Analytics.