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Analyst Content

IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment

This IDC MarketScape evaluates and ranks 12 CDP vendors whose solutions focus on data and marketing operations workers.  After a thorough evaluation of Teradata's strategies and capabilities, IDC has positioned Teradata in the Leaders category within this 2022 IDC MarketScape for customer data platforms focused on data and marketing operations users.  Read this excerpt prepared for Teradata.